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When you draw a line in the sand…

10 03 2014


Virtual Images | By Jeff Horst

If you have to draw a line in the sand, make it thick.  Whomever said “thin is in” doesn’t work with lenticular.  Because of the inherent bumps on lenticular, thin lines and small text tend to break up under the lens, causing a jagged or stair stepped look. 

To help eliminate that you can increase your line thickness, bump up the size of the text and use non-serif fonts.  A general tip is to use a 1 pt. or above line and don’t use fonts under 10 pts.  Keep in mind that Barcodes and QR codes will work under the lens with certain size and placement considerations.

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